https://www.marandabodas.com/contentdesign daily 0.75 2025-10-07 https://www.marandabodas.com/contentdesign/google-privacy-sandbox monthly 0.5 2025-10-07 https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/d073ec32-df61-46c0-bfb2-d45a353f93a1/Screenshot+2025-10-07+at+3.44.05%E2%80%AFPM.png Content design - Google: Privacy Sandbox - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/96213575-a479-4d1b-8b13-9172b4a8ad4c/Chrome_Privacy-Sandbox_1-Blog-In.width-1000.format-webp_5VmVIeM.webp Content design - Google: Privacy Sandbox - Make it stand out Users who were part of the 1% experiment received a notification across Chrome desktop and mobile. The notification started as a blocking modal but then transitioned to a small bubble to align with Chrome’s overall design strategy. We worked closely with legal to present ‘just enough’ information in the moment. Here, we found that focusing on third-party cookies and how they can be used to track users was the best way to introduce the complex concept without getting too technical. One surprising fact: through our research we found that users generally understand the concept of 3PC and when we tried to remove the term it actually decreased comprehension and created confusion. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/86e6daa3-f2a8-4464-b272-411f4c124563/PS_1_Popup_EN.gif Content design - Google: Privacy Sandbox - Make it stand out When a user encounters a broken site, they can temporarily allow third-party cookies for that site. From a content design perspective, we found that focusing on the impact of “allowing 3PC” increased comprehension and user sentiment / confidence. https://www.marandabodas.com/contentdesign/ibm-cloud-pak-for-automation-yprf7 monthly 0.5 2021-06-29 https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604291023052-50JAT8XEZU2GD6C3GND1/Screen%2BShot%2B2020-11-01%2Bat%2B10.19.37%2BPM.jpg Content design - IBM Cloud Pak for Automation The product(s): IBM Cloud Pak for Automation is made up of various products and capabilities that help users build services that help them automate tasks and processes. My mission: Worked to improve content consistency across the different products, increase collaboration between design and information development (ID), and support teams with the most “content need.” I lead multiple initiatives to help improve the content experiences across the Pak, here are just a few of the things I’ve been up to. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604295000438-YRTAC7P0KG5BTSO6KD0G/document+processing_before.png Content design - IBM Cloud Pak for Automation - Before Through some usability testing, we discovered that even though most of our users understood the terminology within the cards, they didn’t know where to start or what action to take. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604295028600-E3504SDYZTCD9FCS77K4/document+processing_after.png Content design - IBM Cloud Pak for Automation - After I worked with the design team to add subheads within each card. Since a user might not go through this process linearly, we made sure that each description could stand on its own. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604295550990-DF1Z83FTGWNG6HK0WTE9/image-asset.png Content design - IBM Cloud Pak for Automation https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1624929836690-EYMRXBF3XJ5UDCU2YJUI/Screen+Shot+2020-11-01+at+10.41.54+PM.png Content design - IBM Cloud Pak for Automation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.marandabodas.com/contentdesign/enterprise-design-thinking monthly 0.5 2020-11-02 https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604269988963-OGAX1BZCZLQUVRDANGVI/Screen+Shot+2020-11-01+at+4.31.41+PM.png Content design - Enterprise Design Thinking https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604274702797-1JBW60PE07W9JQOEXCSC/Screen+Shot+2020-11-01+at+5.45.33+PM.png Content design - Enterprise Design Thinking This is the welcome message we send out to our new users. I worked with design and development to create the email and wrote the content. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604275319833-M9BE3Q8K627RANTD2ULI/JSON.jpeg Content design - Enterprise Design Thinking All of our content was managed using JSON. I worked closely with our developers to make and deploy changes to the environment. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604274870420-08MH5AJ16DZYBF4R81SS/message.png Content design - Enterprise Design Thinking Content should never be created in a silo. I held various working sessions with our broader team to critique and update content within the platform. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604274878641-3HLI1BEX6NUZTWFBU456/roadmap.png Content design - Enterprise Design Thinking I worked closely with our product manager to plan our external release in 2018. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604275596456-WTWJI5W22SMB6S6LBSV7/Screen+Shot+2020-11-01+at+6.01.27+PM.png Content design - Enterprise Design Thinking The platform itself is made up of various types of content. I worked with our design and video production team to ensure consistency. https://www.marandabodas.com/contentdesign/ibm-cloud-pak-experiences monthly 0.5 2020-11-01 https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604268719772-9NAB9RS7L8CY3E54W827/Screen+Shot+2020-11-01+at+4.10.04+PM.png Content design - IBM Cloud Pak Experiences https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604269295903-A4D1MK9HGUK4DRIM90U6/CPE_workflow_designs.png Content design - IBM Cloud Pak Experiences We used physical walls or Mural boards to map out the end-to-end tours and gather feedback from key stakeholders. This really helped us focus on the entire content experience instead of just screen to screen. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604268834617-GA71GB90TIRR85PHWD5J/CPE_style_guide.png Content design - IBM Cloud Pak Experiences I created a simple style guide to help design teams write consistent tours across the different Cloud Paks. This guidance was informed by our existing voice and tone guide and user research. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604268756708-5DMT792VN508QTGJ764T/Screen+Shot+2020-11-01+at+4.10.04+PM.png Content design - IBM Cloud Pak Experiences This is an example of the first tooltip each user saw when they started a tour. These tours were all written around a specific scenario for the mortgage industry. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604272661242-7YH3N4P0V9KL834STOLE/Screen%252BShot%252B2020-11-01%252Bat%252B5.11.18%252BPM.jpg Content design - IBM Cloud Pak Experiences To nudge the user forward, we lead with action verbs in the headers and descriptions. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604272352320-EQJLT34FZNI74PEFQEWB/Screen+Shot+2020-11-01+at+5.09.37+PM.png Content design - IBM Cloud Pak Experiences Throughout each tour, we used slide-outs to orient the user and product features that could support their day-to-day work. https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1604269039218-GUY4PTILIUTZ9LRXWPFX/Screen+Shot+2020-11-01+at+4.16.39+PM.png Content design - IBM Cloud Pak Experiences We used every tooltip wisely. Instead of just telling the user to do something, we told them why they were doing it. https://www.marandabodas.com/storytelling daily 0.75 2021-08-06 https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1628275645744-5VGO67VU2K581YB2UEQM/IBMZ.jpeg Storytelling https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1628275570328-94KDUN4SKAZ59ILDPIRR/Monocle.jpg Storytelling https://images.squarespace-cdn.com/content/v1/5f9f25649c20882b37fa3c49/1628275527433-DHNFFZUAZ4DR41CKQ3WA/ATX.jpg Storytelling https://www.marandabodas.com/home daily 1.0 2026-01-30 https://www.marandabodas.com/contact daily 0.75 2025-10-07